Portfolio
Challenge
On Dec. 19, 2008, Universal Studios brought the Newberry Medal winning children’s book, “The Tale of Despereaux,” to life on the big screen. Universal created a life size Despereaux for Barclay to use to promote the storyline. There was a catch, however, the character didn’t speak and Barclay had the use of this life-size character for just 12 hours. Talk about deadline pressure!
Idea
Utilizing the 12-hours to their benefit, Barclay organized segments on FOX, ABC and NBC. To augment the TV segments, the agency also arranged for Despereaux to make appearances at three high-traffic locations: Desert Sun Elementary School, Harkins theaters located inside SanTan Village Mall and the McCormick-Stillman Railroad Park.
Impact
The TV segments were a big success and Despereaux was asked to stay at each of the locations and do a second impromptu interview. Final results included:
- Six TV “hits”
- Three live appearances by the Despereaux character
- Bringing a smile, a top-of-mind-awareness, to thousands of Phoenix Valley residents
Barclay Communications is committed to understanding the clients’ ultimate goal: to profitability grow their business. To this end, we have a process two decades in the making that not only achieves that goal but takes it one step further. Three steps: discovering you value, crafting your message and reaching your customer, are paired with a dedication to service, timeliness, and respect for your budget and resources.
As brand champions for you, we will keep your business top of mind at both regional and national levels. Take a look for yourself and see how Barclay has championed past clients.
Top of mind. Bottom Line. And everything in between. Choose Barclay Communications when success matters.
Meet Shanna Ambrose
Professional Side
Shanna Ambrose began her career with Barclay in 2005 joining the team as publicity intern. Upon graduating in 2006 from…
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