Portfolio
Challenge
To create a partnership with a local non-profit organization that mirrors Paradise Bakery’s culture.
Idea
In 2008, Barclay partnered Paradise Bakery and Free Arts of Arizona, a non-profit organization which helps spark the creative spirit of abused, homeless and at-risk children.
In addition to a “Cookie for A Kid” campaign, an ongoing program that displayed the children’s artwork in every Paradise Bakery location was planned by the agency. The artwork display included the logos of both Paradise Bakery and Free Arts of Arizona.
Barclay further branded the partnership through a custom designed water bottle label which represented this public-private partnership. A percentage of all water bottle sales continue to benefit Free Arts of Arizona.
Impact
Paradise Bakery raised $143,000 to help assist/heal these children through their ongoing arts programs, while establishing the restaurant company as a socially responsible organization.
Barclay Communications is committed to understanding the clients’ ultimate goal: to profitability grow their business. To this end, we have a process two decades in the making that not only achieves that goal but takes it one step further. Three steps: discovering you value, crafting your message and reaching your customer, are paired with a dedication to service, timeliness, and respect for your budget and resources.
As brand champions for you, we will keep your business top of mind at both regional and national levels. Take a look for yourself and see how Barclay has championed past clients.
Top of mind. Bottom Line. And everything in between. Choose Barclay Communications when success matters.
Meet Regina Castillo
Professional Side
Regina Castillo began her career in marketing and promotions in March of 2000 working as the marketing intern for Clear…
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