Portfolio
Challenge
To quickly and efficiently inform potential and current Paradise Bakery customers about new store openings throughout the Valley.
Idea
Developed a targeted direct-mail piece that was sent to residents within the zip code of the new store, inviting residents to come and enjoy a taste of Paradise. They were encouraged to do so through various discount incentives on meals when they showed the mailer. Special offers for catering customers were also included.
Impact
There was an eight percent return rate on this promotional offer, which well exceeds the normal direct mail response.
Barclay Communications is committed to understanding the clients’ ultimate goal: to profitability grow their business. To this end, we have a process two decades in the making that not only achieves that goal but takes it one step further. Three steps: discovering you value, crafting your message and reaching your customer, are paired with a dedication to service, timeliness, and respect for your budget and resources.
As brand champions for you, we will keep your business top of mind at both regional and national levels. Take a look for yourself and see how Barclay has championed past clients.
Top of mind. Bottom Line. And everything in between. Choose Barclay Communications when success matters.
Meet Regina Castillo
Professional Side
Regina Castillo began her career in marketing and promotions in March of 2000 working as the marketing intern for Clear…
Get Our News Delivered!
Sign up below to get our e-newsletter.