Portfolio
Challenge
FNBAz was unable to match their competitors in “messaging reach” and media weight due to their size (brand is under-supported in relationship to the retail competitive set). Therefore, a strategy was needed to break through the financial industry clutter.
Idea
Merge customer’s banking fears, frustrations and impersonal service experiences with FNBAz’s core qualities and value-driven initiatives through a non-traditional ad campaign. Barclay developed a unique “problem-solution” ad campaign that featured various scenarios showing pint-size humans being overwhelmed by large, dominating corporate bankers. The ads reflected that dealing with local, privately-held bankers was the “cure” for such customer phobias.
Impact
The bank experienced an increase in calls and walk-in traffic during the period of time that the campaign ran and they ran out of the incentive gifts that were offered to new customers. Recognition was garnered in “The Arizona Republic” for excellence in an ad campaign and Barclay was awarded a Copper Quill Award for outstanding communications programming.
Barclay Communications is committed to understanding the clients’ ultimate goal: to profitability grow their business. To this end, we have a process two decades in the making that not only achieves that goal but takes it one step further. Three steps: discovering you value, crafting your message and reaching your customer, are paired with a dedication to service, timeliness, and respect for your budget and resources.
As brand champions for you, we will keep your business top of mind at both regional and national levels. Take a look for yourself and see how Barclay has championed past clients.
Top of mind. Bottom Line. And everything in between. Choose Barclay Communications when success matters.
Meet Lindsay Derr
Professional Side
Lindsay joined Barclay Communications in 2005 as a Promotions Intern. She gained ground floor experience by working…
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