Portfolio
Challenge
- To develop a customized public relations and promotion plan that builds on the Cavalia protocol.
- To create anticipation and excitement about Cavalia’s return to the USA and its exclusive encore visit to metropolitan Phoenix.
Idea
- Barclay created a “STAMPEDE” to Cavalia’s online ticket counter with an integrated program of publicity, promotions and media buying.
- Barclay linked Cavalia to key non-profit endeavors in the Valley promoting equestrian stewardship and horsemanship.
Impact
The event garnered 115 media hits during its return visit to Phoenix. Barclay was able to generate live TV coverage of the Big White Tenting raising as well as live previews of the show. The show was extended an extra two weeks based on ticket sales generated by publicity, combined with advertising support.
Barclay Communications is committed to understanding the clients’ ultimate goal: to profitability grow their business. To this end, we have a process two decades in the making that not only achieves that goal but takes it one step further. Three steps: discovering you value, crafting your message and reaching your customer, are paired with a dedication to service, timeliness, and respect for your budget and resources.
As brand champions for you, we will keep your business top of mind at both regional and national levels. Take a look for yourself and see how Barclay has championed past clients.
Top of mind. Bottom Line. And everything in between. Choose Barclay Communications when success matters.
Meet Shanna Ambrose
Professional Side
Shanna Ambrose began her career with Barclay in 2005 joining the team as publicity intern. Upon graduating in 2006 from…
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