Event Planning – A to Zowee!
Whether it’s naming a yet-to-be-released movie, managing the Phoenix Open, or helping position retail grand openings, Barclay knows how to put the “Wow” in any event.
Barclay has gained a reputation as a market leader in the public relations and special events industry with its creative and strategic thinking and result-oriented solutions.
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On Dec. 19, 2008, Universal Studios brought the Newberry Medal winning children’s book, “The Tale of Despereaux,” to life on the big screen. Universal… |
Opening on May 29, 2009, Disney/Pixar’s 3-D movie “Up”, is a comedy adventure about 78-year-old balloon salesman Carl Fredricksen who finally… |
The event garnered 115 media hits during its return visit to Phoenix. Barclay was able to generate live TV coverage of the Big White Tenting... | ||||
The Barclay Advantage
Reputation
Unrivaled respect and connectivity throughout the business and civic community.
Resources
One of the largest full-service public relations agencies in the Southwest with time-tested know how that succeeds.
Relationships
Forged through trust, our client relationships are seamless and longstanding.
R.O.I.
Barclay Communications’ measurement of success is simple: realizing client goals.
The Approach
Phase 1: Strategic Audit
Identify key target audiences. Define the desired and current relationship between the target audience and the organization. Gather information about the audience to understand pre-existing attitudes and media preferences. Audit the competitive set to understand positioning and opportunities.
Phase 2: Crafting a Unique Plan
Author key messages and identify communications resources that most efficiently decrease the gap between existing and desired attitudes. Develop a comprehensive plan that includes significant, relevant and measurable activities.
Phase 3: Measuring What Matters
Implement a plan to reach goals and objectives identified in first two phases. Continually measure and evaluate results to ensure that goals and objectives are being met. Make modifications to plan as necessary.
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