Barclay Communications - Services

You have a stake in how your business is portrayed to the publics who matter most to you. We give you access to those who make a difference.

Sometimes it’s about the chatter – lots of buzz through lots of media attention. Sometimes it’s one strategically placed story that tells it all – to just the right audience. Finding the “sweet spots” that offer maximum value comes with experience.

Often it’s all about who you know. Barclay is connected with Arizona’s civic and public leadership and its non-profit community. These long-standing relationships provide access to opinion leaders and offer significant partnership potential.

Let us help you turn the intangible into reality.




The event garnered 115 media hits during its return visit to Phoenix. Barclay was able to generate live TV coverage of the Big White Tenting...	The agency turned to Arizona Cardinal’s All-Pro wide receiver Larry Fitzgerald to host what would become the First Annual Larry Fitzgerald & Friends...	To stimulate local awareness, build anticipation and promote Cirque du Soleil Saltimbanco arena tour in the Phoenix area for a week-long run despite…

Specialties

The Barclay Advantage

Reputation
Unrivaled respect and connectivity throughout the business and civic community.

Resources
One of the largest full-service public relations agencies in the Southwest with time-tested know how that succeeds.

Relationships
Forged through trust, our client relationships are seamless and longstanding.

R.O.I.
Barclay Communications’ measurement of success is simple: realizing client goals.

The Approach

Phase 1: Strategic Audit

Identify key target audiences. Define the desired and current relationship between the target audience and the organization. Gather information about the audience to understand pre-existing attitudes and media preferences. Audit the competitive set to understand positioning and opportunities.

Phase 2: Crafting a Unique Plan

Author key messages and identify communications resources that most efficiently decrease the gap between existing and desired attitudes. Develop a comprehensive plan that includes significant, relevant and measurable activities.

Phase 3: Measuring What Matters

Implement a plan to reach goals and objectives identified in first two phases. Continually measure and evaluate results to ensure that goals and objectives are being met. Make modifications to plan as necessary.

Testimonials

“To put it simply, Barclay delivers! Barclay merged its tremendous relationships with government, business leaders, community leaders, non-profit agencies and the Phoenix media to create one of the most successful grand openings in the company’s… Kristine Schmittler, Director of Marketing
The Capital Grille

Public Relations