Barclay Communications

One sight. One Sound. One Sell.

If you can’t point to the “one” thing that separates you from the pack, your message will never assume a position of relative importance inside your customer’s already crowded and confused mind.

Any respectful business has an overarching brand promise that its customers can rely on. They know exactly what to expect with each interaction. At its best, it’s called brand loyalty.

Barclay helps you build a powerful brand message and a solid market position.

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FNBAz was unable to match their competitors in “messaging reach” and media weight due to their size (brand is under-supported in relationship to the...	Originally an Air Force training facility, the Mesa, Arizona-based Williams Gateway Airport’s new vision was to become the Valley’s hub for aerospace...	To quickly and efficiently inform potential and current Paradise Bakery customers about new store openings throughout the Valley. Developed a targeted...

Specialties

The Barclay Advantage

Reputation
Unrivaled respect and connectivity throughout the business and civic community.

Resources
One of the largest full-service public relations agencies in the Southwest with time-tested know how that succeeds.

Relationships
Forged through trust, our client relationships are seamless and longstanding.

R.O.I.
Barclay Communications’ measurement of success is simple: realizing client goals.

The Approach

Phase 1: Strategic Audit

Identify key target audiences. Define the desired and current relationship between the target audience and the organization. Gather information about the audience to understand pre-existing attitudes and media preferences. Audit the competitive set to understand positioning and opportunities.

Phase 2: Crafting a Unique Plan

Author key messages and identify communications resources that most efficiently decrease the gap between existing and desired attitudes. Develop a comprehensive plan that includes significant, relevant and measurable activities.

Phase 3: Measuring What Matters

Implement a plan to reach goals and objectives identified in first two phases. Continually measure and evaluate results to ensure that goals and objectives are being met. Make modifications to plan as necessary.

Testimonials

“The strategic thinking and execution skills that Barclay brings to the table have proved invaluable for us. They have quickly come to understand the regulatory complexities of the ABA as well as the business organizations we serve.”

Art Brooks, President and CEO
Arizona Broadcasters Association

Branding