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David Cooper Archive
- When the joke’s on you…
April 14, 2010
If you’re like me, you have heard more than once that “any publicity is good publicity.” Well,… - Super Bowl of Endorsers: Why Marketers Want the Quarterback
February 4, 2010
With the Super Bowl only days away, it got me to thinking about favorite sports endorsers…
Portfolio: Despereaux
On Dec. 19, 2008, Universal Studios brought the Newberry Medal winning children’s book, “The Tale of Despereaux,” to life on the big screen. Universal…
Get Buzzed: Who said direct mail is dead?
Have you checked my wife’s mailbox lately? Well, actually it belongs to both of us; it’s just that most of the contents are just for her. Fashion mags, untold product catalogs, solicitations of all…More than news releases.
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